How to Choose Products to Sell on Clickbank

With literally thousands of products available on Clickbank… how do you choose the right product? Here’s some things to consider.

When you are setting yourself up to be an affiliate on Clickbank, you almost go through overload. Clickbank offers 10,000 products that you can pick from to sell online, each of which usually offers a pretty generous commission. The problem is how to go about picking the right products to promote.

You don’t have to worry about the merchants because under the Clickbank system, you can select a product and immediately start selling it, and Clickbank handles all the commissions and interaction with the merchant entirely.

The anxiety comes because there are just so many products on Clickbank to pick from that you could make it a full time job evaluating all of these products. So developing a system to “drill down” into that massive catalogue, to products that not only make sense for you to sell, but that will provide maximum profitability to you is essential.

It will be a system that will help you narrow down to just the products that you will be excited about, and a system that you can refine and improve as you get more familiar not only with the Clickbank products, but with the tools they give you to evaluate those products.

ClickBank home page

The first and probably best way to filter products that will work for you as a Clickbank affiliate, is the category. Clickbank has it’s merchants assign specific categories to all of the products that are in the marketplace. That way if you only want to sell adventure games, you can find that category of product and then get more specific about the particular products that appeal to you.

There are two reasons that filtering products by their category will be a big measure of your success selling Clickbank products.

One is that you know your niche market. You are going to take these products to a body of customers you know well. You know their tastes and they come to you to get products to fit their specific interests, and the area of specialised knowledge that you share with your customer base.

The second reason is that you know what you like to sell and what you are good at selling. You might flounder trying to sell self-help courses in auto repair, but be really good at selling eBooks about business marketing. And the more you can combine the products you are going to sell with your particular market and your skills and interests, the better chance you are going to sell a lot of units and make yourself and the Clickbank merchant wealthy.

That way everybody wins!

By using keywords similar to what your customers might use to find the products you are selling, you can narrow down the selection of products to just those you would want to sell. But Clickbank gives you a wealth of information that can be analysed to make the decisions of which ones make the final cut.

You can sort the product list you have developed by popularity to find out which of these products is selling well for a large number of affiliates on Clickbank already. It might be easy to want to pick the ones that are big sellers for lots of affiliates, but use some judgment here.

Remember also that if a lot of affiliates have picked up those products, the internet may be saturated with offerings of that product and you might have a lot of competition for selling the same Clickbank product offering. Look at trends of sales and see if you can find products that are increasing in popularity but not peaked yet. Those will be your money makers.

Popularity is not the only variable that can point you toward Clickbank products that will bring a good return on your effort to sell them from Clickbank. Note the commission level. As a rule only pick up products that offer a 25% or better commission. That means the merchant wants to share the wealth with and you will see a very healthy profit from the sales you make.

Other factors to take into consideration are that the product should have:

  • percent of total sale of at least $13 or more
  • 70% or better referral rate
  • low number of returns
  • gravity of 50 or higher
  • the possibility of an upsell to earn more cash after the first sale
  • good landing page (sales pitch) that will convert your leads into cash sales
  • good range of banners for you to be able to promote their product

By developing an evaluation system that combines all of these variables about the product under consideration, you have a great chance of picking winners and money makers from the Clickbank product library every time.

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