Blog Content That Works

Looking for ways to get more eyes on your blog posts? Need new ideas for ways to present your information?

Changing the type and style of posts that you share with your readers can be helpful; take a look at sites such as Lifehacker and/or even your blogging competitors, for some ideas on how to present a variety of posts and styles.  Images are important, and linking out to videos or other examples across the web can also improve the quality of your submission. 

Working with different writing styles and presenting information in a new way are just as valuable to readers as a simple article, and can increase readership easily over time. 

Here are some tips to keep in mind as you start to generate quality blog posts:

Research First-hand Information to Reference

Nothing can help you create a unique post better than first-hand information, whether it is an interview, a local publication, or other information that is hard to find. Avoid simply copying themes and article titles from other blogs, as you will simply be a ‘follower’ and not a resource for your industry.  Remember that the goal is to become an expert in your field, and people need to feel that you are a resource, not simply an ‘echo’ on the web.

Break Your Own News Story

Start adapting a press-release type of tone for fresh news and insights about your niche.  These can then be later adapted to fully-fledged press releases and posted elsewhere on your blog with links in the future.

Find Out What’s Trending on Social Media

If you’re short of ideas see what hashtags are trending on Twitter or what is being shared on Facebook and write an opinion piece on that topic. If you write something that really resonates with the trending topic or something a little controversial you may go viral yourself!

Write Short, Clear, and Concise Posts

This makes it very easy for readers to follow your topic, and gives you a chance to present information in a conversational style.  Avoid making posts too casual, however; the readers do not necessarily want to learn all about you, but often are looking for a fresh voice from someone with first hand experience or an expert instead (That’s YOU!). You should be able to make room for a profile page and perhaps a picture of yourself, but keeping it simple and professional will help you make a better impact.

Make Sure You Tag All Your Posts

Think about what keywords will describe your content and use them as tags. Make sure you don’t get over excited adding tags to content that isn’t really relevant, it will just make it harder for your readers. It is very important that all your posts are tagged appropriately, so it’s better to get it right at the start of your blogging journey.

Create a New Topic for Each Day of the Week

Themed posts can be changed out per season and you’ll have many opportunities to share something new by incorporating a recent news subject or topic.

Develop a Top Ten List

Okay it doesn’t have to have 10 in the list, in fact research suggest odd numbers work best in lists! This can be a list of blogs, a list of interesting news in your niche, or even a list on a topic you’ve covered before…. just turn it into a list!  Blog readers love lists, and you’ll find it much easier to write these types of posts when you are running out of content ideas.  Lists are also easy to share; you’ll find many visitors are eager to ‘pass around’ a top ten list far more readily than a full-fledged article or detailed blog post.

Google also loves lists! How often do you see the top result in your search is a list of steps, or a list of instructions? It’s happening more and more.

Further Reading:

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